You might have noticed—we’ve had a little glow-up! Over the past few months, I’ve been busy behind the scenes giving Findlay Creek Soap Company a fresh new look, and I'm so excited to finally share it with you. Think of it as the same handcrafted, skin-loving products you’ve always trusted, now dressed in packaging and designs that feel even more us. From the logo to the website, every detail was thoughtfully chosen to make your experience more beautiful, more enjoyable, and just a little bit more fun—without changing what you already love. And today, I’m taking you behind the scenes to share why we made the change, what’s new, and how it all benefits you.
Why We’re Rebranding
Our OG logo was inspired by a template on Canva. While beautiful, it lacked a personal connection to our community and brand
Our new look is inspired by the same thing that inspires our products—you. As Findlay Creek Soap Company has grown, we’ve refined our branding to reflect the local beauty you love, make it easier to find your favourites, and create a more enjoyable shopping experience. This refresh isn’t just about design—it’s about making sure every part of your experience reflects the care, connection, and community that define us.
What’s Changing
While the heart of Findlay Creek Soap Company remains the same, you’ll notice a few fresh updates designed to make your experience even better. Here’s what’s new:
- A new logo inspired by our local landscape, featuring a great blue heron and cattails to celebrate the community that shapes us.
- Updated colour palette and fonts for a cohesive, nature-inspired look across all products and platforms.
- Refreshed packaging that’s eco-conscious, gift-ready, and easier to navigate.
- A redesigned website with simpler navigation, clearer product details, and more ways to discover new favourites.
These updates aren’t just cosmetic—they’re part of our commitment to making every interaction with Findlay Creek Soap Company more beautiful, seamless, and connected to the story we share.
What’s Staying the Same
I love the natural beauty of our neighbourhood!
Even with our fresh new look, the heart of Findlay Creek Soap Company hasn’t changed one bit. You can still count on the same handcrafted recipes made in small batches with skin-loving ingredients, the same commitment to quality in every bar, balm, and bath bomb, the same personal touch—from thoughtful packaging to friendly service—and the same deep connection to our community. Our rebrand is simply a new way of showing up for you—without changing the care, craftsmanship, and commitment you’ve trusted from the start.
Behind-the-Scenes Sneak Peek
This rebrand has been months in the making—and not without its challenges. From sketching early logo concepts inspired by our local great blue heron, to testing colour palettes that capture the calm beauty of our surroundings, every detail was carefully chosen with you in mind. Along the way, I wrestled with my own perfectionism and self-doubt, wondering if I had the skills to pull off such a big change. Learning new design tools, exploring packaging options, and refining my vision often meant stepping far outside my comfort zone.
Growth isn’t about getting it perfect—it’s about staying curious, learning in public, and using the right tools to turn self-doubt into progress.
One thing that made a huge difference was embracing AI tools as creative collaborators. They helped me fill in the gaps in my knowledge—suggesting layouts, refining copy, and giving me the confidence to try new ideas. In the end, every late night, “back to the drawing board” moment, and small win along the way brought me closer to a brand identity that feels authentic, joyful, and ready for the next chapter.
One of the first AI generated logo designs - close but not quite!
How This Benefits You
Our fresh new look isn’t just for show—it’s designed to make your experience better from start to finish. You’ll find it easier to discover your favourites, explore new scents, and choose gifts that feel extra special. Plus, our updated website and packaging make shopping smoother, faster, and more enjoyable—whether you’re browsing online or stopping by at a market—so every purchase feels as good as the products themselves.
We’d Love to Hear from You
This rebrand is as much yours as it is ours—shaped by the feedback, stories, and support we’ve received from this incredible community. And it’s not a finish line. Our brand, like our business, will continue to evolve as we grow together, with each season bringing new ideas and inspiration. Now that our fresh look is here, we’d love for you to explore it: visit the updated website, check out the refreshed packaging, and see what’s new in the shop. Then, tell us what you think! Your thoughts, ideas, and favourites help guide where we go next, and we can’t wait to hear how this next chapter feels to you.
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