Supporting small businesses is vital in today's economy, but it doesn’t always have to mean making a purchase.
With the rising cost of everyday essentials, many of us are being more intentional about where and when we spend. Groceries, housing, and the basics of daily life have changed a lot, and those shifts affect how we make choices. When resources feel stretched and the world feels overwhelming, it’s easy to wonder how much difference we can really make.
Did you like your purchase? Leaving a review!
But if you’re reading this right now, you’re already doing something meaningful. In a digital world full of noise, attention is one of the most valuable forms of support there is. For small businesses, knowing someone is listening is genuinely encouraging and energizing.
“In a digital world full of noise, attention is one of the most valuable forms of support there is.”
What many people don’t realize is that these quiet moments of engagement add up. Small, thoughtful actions—often done in seconds—can make a big difference behind the scenes.
Here are a few ways to support a small business you care about, without spending a dime.
Leave a Review (Even a Short One)
This is one of the most impactful things you can do.
Reviews help small businesses build trust, reach new customers, and better understand what’s resonating. They also help real people feel confident choosing a product or a business for the first time.
A review doesn’t need to be long or perfectly worded. A sentence or two about what you enjoyed, how you used a product, or who you gifted it to is more than enough. If you received something over the holidays and loved it, sharing that experience can go a long way—even months later.
Engage on Social Media
Your feedback helps us decide what to bring back again!
Liking, saving, commenting on, or sharing a post may seem small, but these actions help content reach more people. Even saving a post for later signals that it’s worth showing to others.
Social media can feel like shouting into the void at times. Seeing that someone has paused, reacted, or engaged is a reminder that there are real people on the other side of the screen—and that matters more than algorithms alone.
Tell Someone You Know
Word of mouth is incredibly powerful.
Recommending a small business to a friend, neighbour, coworker, or family member can lead to meaningful connections. A casual “I’ve tried this and really liked it” often carries more weight than any advertisement.
Read, Click, and Stay Curious
Opening emails, reading blog posts, or clicking through to learn more may feel passive, but it isn’t. These actions show interest and curiosity, and they help small businesses understand what their community cares about.
“Showing up—by reading, clicking, or engaging—matters more than you might think.”
For many solo-business owners like myself, those signals are deeply motivating—not only do they help shape future products, content, and decision, but simply knowing someone else is listening and cares makes a real difference.
A Small Ask (If You’re Able)
If you’re not in the market to shop right now, but you'd still like to support us, I would be incredibly grateful if you considered leaving a review for a product you enjoyed or for the business in general on Google or Facebook—both are equally helpful.
It’s one of those small actions that truly makes a big difference, and it helps more people discover handmade, small-batch products through shared experiences and word of mouth.
Whether your support looks like shopping, reviewing, sharing, reading, or simply staying connected, thank you. In a world where attention is increasingly scarce, yours is noticed—and deeply appreciated.
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